Government Market Evaluation
Should you be selling to the government in the first place? If you have a competitive product that is well established in commercial markets, the answer is probably yes. But where do you start? Which agencies are likely to buy your product or service? Which contract vehicle should you use? Would it be better to sell to state governments rather than the federal government? What sales channels should you use – direct, indirect or both? Who are the most appropriate channel partners?
Until you have carried out a market evaluation, you are probably not going to know where the best opportunities are, or how best to access the market. Consequently you will not know where to direct your investment.
Evaluating the government market is different from evaluating the commercial markets. There is a great deal of information available about which agencies buy what products and who it buys them from. There is also considerable information on government contractors.
At Tucker & Partners, we save you time and effort because we know how to research this market. We are also able to verify and validate our findings through our extensive connections within the government sector.