Fred Bassnett

Fred Bassnett, International Business Adviser




Fred Bassnett is a senior business development executive with over 25 years’ experience at board level initially in the retail, manufacturing and distribution sectors. Fred has extensive international business, development experience in Europe, North America, the Middle East and the Far East. Over the last two years Fred has increasingly focused on the emerging economies and especially China.

Prior to Tucker & Partners, Fred spent much of the previous decade as a senior trade advisor with UK Trade & Investment, initially as an export promoter for North America based at the organisation’s headquarters in London and subsequently as a specialist trade adviser for North America based in the North West of England. Fred advised on all industry sectors, including healthcare & medical, ICT, renewable energy, automotive, advanced engineering and other technology sectors. He was also Chairman of the North American Scholarship Board (Kellogg Graduate Management School in Chicago and the Richard Ivey Business School in Toronto), overseeing the selection of hundreds of senior business executives for the programme.

Fred also served as a board member of the British American Business Council (North West England) from 2006 until 2010, and been a regular speaker in both the UK and North America on business development and trade issues on behalf of Tucker & Partners, British American Business and UK Trade & Investment.

Before being seconded to UK Trade & Investment, Fred held numerous board-level roles in the retail, manufacturing and distribution industries. Fred spent over 11 years at Raylian (London) Ltd, one of the foremost retail design consultants, as director of retail development. Prior roles included director, sales and marketing at Ronson (4 years), general manager at House of Fraser (3 years), operations director at G&F Retail (4 years), and director of buying and merchandising at Allders International (5 years). Fred is also a non-executive director of several small companies in the UK.